Logo options
During the Think Green logo design phase, I explored various ways to blend natural elements with OWC's established brand, from simple sprouts to wind turbines, and growing trees.
I kept the typography consistent across all versions, using a bold weight for "OWC" and a lighter treatment for "think green" underneath. The black color scheme ensures these logos work across different applications while the natural elements represent sustainability without compromising the clean, professional look OWC is known for.
Think Green webpage mockups
Digital Ad campaign
The "Connect Everything" campaign leverages a clean, tech-forward visual approach that emphasizes connectivity and seamless integration between OWC Digital products and various tools used by creatives.
Using custom illustrations in a modern, minimal style, I showcased the USB-C Dock as the central hub, with strategic yellow and blue cable illustrations drawing the eye through the composition to demonstrate connectivity.
This focused design approach proved highly effective - click-through rates grew over 300% during the six months I was responsible for creating OWC's digital ads.
This webpage design beautifully executes the "Connect Everything" strategy through a cohesive blend of product photography and illustration.
Design strategy
- Blend high-end product photography with minimal, modern illustrations.
- Create a consistent visual hierarchy where product photography serves as the hero element.
- Use illustration elements to demonstrate connectivity and workflow possibilities.
- Maintain OWC's signature blue color palette while incorporating dynamic accent colors.
Product Presentation
- Each product (USB-C Dock, Mercury Elite Pro, Thunderbolt 2 Dock, ThunderBay 4, and Envoy Pro Mini) is showcased in context with the devices it connects to.
- Consistent illustration style across all products, using the same minimal, tech-forward approach
- Strategic use of OWC's signature blue as the primary brand color, with pops of yellow and red in the cable illustrations
Visual Hierarchy
- Clean, vertical layout that gives each product its own space to breathe.
- Left-to-right reading pattern alternating between product imagery and descriptive text.
- "Learn More" and "Buy Now" CTAs consistently positioned for easy navigation.
Illustration Integration
- Custom illustrations show real-world usage scenarios for each product
- Connected devices (monitors, cameras, storage devices) are rendered in a modern, minimal style
- Cable illustrations create visual flow and demonstrate connectivity options
- Background elements use subtle gradients to add depth while maintaining clarity
This design successfully combines the technical precision needed for product photography with the storytelling potential of custom illustrations, creating a unified visual language that emphasizes OWC's role in connecting creative workflows.