I like ads.
Digital Advertising
Other World Computing was my introduction to digital ad creation. While working at OWC I made over their library of digital advertisements. The purpose was to increase the click-through rate as well as match the digital ads to the new look and feel of the main website. Click-through rates grew over 300% in the six months when I was responsible for creating their digital ads.
OWC also developed a new line of business called OWC Digital. The focus of OWC Digital was on storage solutions, and a cleaner, more airy design. Digital ads created for OWC Digital matched the style and landing page the ad lead to. This created a different look and feel between OWC and OWC Digital ads.
OWC Digital was designed to show as much information about their products on the website as possible. OWCDigital would send the customer to the MacSales.com website for purchasing. The Digital Ads for OWC Digital were carefully matched to the landing pages of the products shown.
I created Facebook ads for Kaizen Realty to help sell homes in Memphis, TN. Facebook has many rules when it comes to their digital ads and I had to learn them quickly. Below you can see a few of the ads I created. The purpose was to make the Memphis area look as inviting and homey as possible.
While working with Take Command Studios I created many different assets. I was involved in their logo creation and branding as well as their Digital Ads and Social Media posts. Here I created some Facebook cover photos as well as e-mail banners.
Other Work
